Green coffee
A dense, pale seed. Its roasted-coffee aroma has yet to develop.
- Aroma
- Grassy and vegetal
- In the cup
- The starting material for the flavors to come.
COFFEE WORTH UNDERSTANDING.
Discover the extraordinary in every cup.THE MAILLARD IDEA 001
Every cup begins somewhere. Every flavor has a story. We're here to make that story worth discovering.

Highlands. Soil. Sunlight. The people who cultivate and process every harvest. Coffee begins long before it reaches a roaster.
EXPLORE THE COFFEE ATLASWatch the coffee bean transform through the roasting journey. The Maillard reaction is one part of the complex chemistry that develops aroma and flavor.
A dense, pale seed. Its roasted-coffee aroma has yet to develop.
Illustrative color study. Stages overlap; color alone does not determine flavor.
Explore all five stages. At the finish, meet a coffee you can take home.

Not every coffee tastes the same. Explore a selection of MAILLARD coffees and discover the notes that speak to you.
DISCOVER OUR COFFEEThere are no wrong answers. Choose what sounds delicious. We'll help you explore the language of flavor.
Start by exploring coffees with cocoa, caramel, and toasted-nut tasting notes. Your next favorite cup may surprise you.
EXPLORE OUR COFFEES




Visit us in Whitestone, Queens. Come for coffee. Stay for discovery, conversation, and a moment that feels like yours.
Choose a region or select a droplet marker on the map to explore its terrain, processing traditions and flavor possibilities.
Discover highland farms, local coffee varieties, and the traditions behind Ethiopian coffee.
Ethiopia is one of the richest places to explore coffee's heritage and range of flavor expression.
SCROLL INTO THE STORY ↓